Hi Vinit, I'm Reet. I'm a little obsessed with how people fall in love, and I build and grow products. Growth first, and I write the code too when it's needed.
01Why me
Nobody you meet for this role will care about dating as much as I do. That's the part you won't find in anyone else.
bestie, don't.
I built an app for the worst weeks after a breakup: no-contact streaks, a panic button, an 8 week journal. Same story as Wavelength, the other end of it.
bestie.reetbatra.com ↗60 users in 45 days
AskTota, organically. Product, brand, reels and website, me plus one engineer.
on Google Play ↗Many hats
Growth, product, brand, events, code. At a seed startup that's the job, and it's the part I like best.
reetbatra.com ↗4,800+ people in a room
Across 11 events I ran in India. Getting strangers to show up on a given evening is half of IRL dating.
LinkedIn ↗
02The science I nerd out on
Closeness is built, slowly Aron, 1997
The 36 questions study: strangers grew close through slow, back and forth self-disclosure. A long talk with Wave is that idea as a product.
Less choice, more yes Iyengar and Lepper, 2000
Shoppers shown 6 jams bought far more often than shoppers shown 24. One profile at a time is the right call.
Proximity makes people click Festinger, 1950
People bonded with whoever they kept running into. Which is why I'd grow dense in one city before going wide.
03What your users say
- working
Onboarding is the product. Show it to new people.
“the onboarding experience was super fun, introspective and therapeutic.”
App Store, “Fresh and intentional” - working
People already bring friends.
“Got my friends also hooked to this”
App Store, “Best Dating app” - holding it back
The pool is the bottleneck, not the matching.
“the community still feels too small and unbalanced to create meaningful matches.”
App Store, “Don’t Put AI Into Things That Need Real Human Interaction” - holding it back
After an hour with Wave, the wait needs a shape.
“no clear indications when wave has completed my evaluation”
App Store, “Genuinely new”
04Three tests I'd run first
Balance the pool first
Every woman who finishes onboarding gets one skip-the-wait invite for a friend.
Give the wait a shape
One honest note a week from Wave: what it's learned, who it's looking for.
Every date is a story
Ask couples from the sponsored first dates for a 30 second voice note. Post the best as reels.
Guesses until I see your numbers.
05What I'd ask you
- What from Bluelearn's community growth would you reuse here, and what doesn't carry over to dating?
- What's the one number you look at every week?
- What would make the first 90 days a clear win for you?